ALPA  renewed its system/product brochures every two years when Photokina was approaching. The 2012 edition featured a trilingual text option for the first time. For the first time, the lavish brochure showed the primary text elements side by side in English, German, and Chinese. Each camera model received much more space and emphasis: Each model was presented in portrait-like photography.

Design: formzone.ch
Photography: Scanderbeg Sauer Photography